Releasing Your Press Release To The World
Now that you're experienced with talking to journalists and editors and have put together a mind-blowing press release, it's time for it to make its way out into the world.
The initial place to start is with any press contacts you've established so far. If you've been speaking with the editor of your industry's trade magazine then it's important they receive your press release. Remember that your story shouldn't just be for your own benefit, but for the benefit of the press too.
Once you've considered all of your own personal press contacts, you need to choose what path you want to take in releasing your press release. There are a number of options, each with their own pros and cons:
We only recommend this option if you don't mind spending the time talking to editors and journalists, working out how to target your press release, and then actually sending them out and doing all of the legwork. Thankfully it is a job which you can spread out over several weeks, so even if you're busy you should be able to find some time.
Finding the publications and editors you want to submit your press release too can take a while but there's a variety of avenues to pursue.
Buy magazines. This is simple. Go to your local magazine vendor and find all of the magazines which you believe would be interested in your story. You should be able to find at least 10 different magazines in any decent store. Either purchase the magazines and get the contact details from inside, or make notes of the titles and try to find them on the Internet.
Search on the Web. Call up your favorite search engine and search for similar stories to your own. You will often come across online magazines and journals that publish stories in your subject area. Get contact details for each one you find and add them to your list. Try to get first names for contacts if possible, it will allow you to customize your submissions a little more.
Use prebuilt lists. Personally, we wouldn't advise this. Companies who sell these lists will often charge you a lot, and you could just as easily find the publications you want by using the above two methods. Alternatively you could use online wire agencies who already have thousand of editors and journalists signed up to their mailing lists.
If you really don't feel up to the job of submitting your press release yourself then hiring a press officer could be a worthwhile option, especially if they come well recommended. If this all sounds too expensive and your requirements aren't particularly large, you could use the next option..
Online wire agencies are companies who specialize in sending press releases to journalists. Generally the will have a 'mailing list' of thousand of journalists and news organizations, and they will send your press release to this list for a fee. Here is a small list of agencies who appear to have a good reputation in their industry:
The initial place to start is with any press contacts you've established so far. If you've been speaking with the editor of your industry's trade magazine then it's important they receive your press release. Remember that your story shouldn't just be for your own benefit, but for the benefit of the press too.
Once you've considered all of your own personal press contacts, you need to choose what path you want to take in releasing your press release. There are a number of options, each with their own pros and cons:
Submit your press releases manually
Save the value of your time, handling the submission of your press release manually is the cheapest option. You're responsible for everything, and most people who choose this option are often already used to dealing with the press. They'll usually back it up with help from others or by using online wire agencies (below) too.We only recommend this option if you don't mind spending the time talking to editors and journalists, working out how to target your press release, and then actually sending them out and doing all of the legwork. Thankfully it is a job which you can spread out over several weeks, so even if you're busy you should be able to find some time.
Finding the publications and editors you want to submit your press release too can take a while but there's a variety of avenues to pursue.
Buy magazines. This is simple. Go to your local magazine vendor and find all of the magazines which you believe would be interested in your story. You should be able to find at least 10 different magazines in any decent store. Either purchase the magazines and get the contact details from inside, or make notes of the titles and try to find them on the Internet.
Search on the Web. Call up your favorite search engine and search for similar stories to your own. You will often come across online magazines and journals that publish stories in your subject area. Get contact details for each one you find and add them to your list. Try to get first names for contacts if possible, it will allow you to customize your submissions a little more.
Use prebuilt lists. Personally, we wouldn't advise this. Companies who sell these lists will often charge you a lot, and you could just as easily find the publications you want by using the above two methods. Alternatively you could use online wire agencies who already have thousand of editors and journalists signed up to their mailing lists.
Using a Press agent or officer
Many medium to large sized companies will employ an agent specifically for dealing with the press. If you work in a large company it's a good idea to investigate what your options are. You may find that your company already has a press office which will be able to work with you in getting your press release out. Sadly, however, this isn't always the case.If you really don't feel up to the job of submitting your press release yourself then hiring a press officer could be a worthwhile option, especially if they come well recommended. If this all sounds too expensive and your requirements aren't particularly large, you could use the next option..
Online wire agencies
While you may choose to submit a good deal of press releases manually, you may also want a helping hand to get your press release to a large number of journalists. If so, online wire agencies are there to help.Online wire agencies are companies who specialize in sending press releases to journalists. Generally the will have a 'mailing list' of thousand of journalists and news organizations, and they will send your press release to this list for a fee. Here is a small list of agencies who appear to have a good reputation in their industry: